Intelligence: Market Research
What do your customers really think? Which new product will fly, and which will flop? What’s happening in your industry and your customers’ industries that will affect your business? Where are your untapped opportunities and just how big are they?
Success depends on understanding and anticipating – the needs of your customers – the dynamics of your product category – the capabilities and intentions of your competitors – and the channels that can provide you with market access.
The Green Edge conducts customized market research projects throughout the world using a full range of quantitative and qualitative methods.
• Market benchmarking
• Focus groups, concept evaluation and placement testing
• Market feasibility studies
• Technology searches
• Strategic acquisition and diversification